System overload is a serious issue that causes B2C companies massive loss in online sales and revenue every holiday season. It’s relevant for ecommerce and retail, fashion, entertainment, gift, publishing, travel and food industry, as well as any other business that experiences online traffic boost from Thanksgiving to Christmas.
One of leading US photo printing laboratories — Printique – is not an exception. The company is a major gift provider that offers customers a whole range of digital photo printing services — calendars, cards, photo books, wall decor and prints. Every holiday season, Printique experiences online traffic increase by 150-200%.
As the company’s official technology partner, Digiteum developed the solution for the lab’s digital system monitoring and control. Today, this solution ensures that Printique doesn’t experience any website slowdown or system malfunction regardless of any traffic flow. In other words, the solution makes sure the lab never loses its customers and sales and only grows its revenue during holidays.