Digiteum logo menu upd

AI-Powered Fitness, Personalized

iFIT case study
Client
Native Design
Year
2025
Team
7
AI-based
personal coach
10,000+
on-demand workouts

Overview

iFIT is a US-based leader in connected fitness, offering 10,000+ on-demand workouts across cardio, strength, yoga, meditation, running, and more. In 2024, iFIT set out to reinvent its app experience around daily motivation and AI-powered personalization.

To bring this vision to life, Native Design partnered with iFIT to reimagine the user experience from the ground up. As their trusted engineering partner, Digiteum was brought in to implement key components of the new app interface and help migrate the platform from legacy architecture to a modern, modular framework.

Overview

iFIT is a US-based leader in connected fitness, offering 10,000+ on-demand workouts across cardio, strength, yoga, meditation, running, and more. In 2024, iFIT set out to reinvent its app experience around daily motivation and AI-powered personalization.

To bring this vision to life, Native Design partnered with iFIT to reimagine the user experience from the ground up. As their trusted engineering partner, Digiteum was brought in to implement key components of the new app interface and help migrate the platform from legacy architecture to a modern, modular framework.

What We Did

Working closely with Native Design and iFIT’s product team, we helped bring the new vision to market by implementing:

  • A complete UI/UX refresh across selected web views inside the native app.
  • A redesigned Home page, focused on guiding the user to their next best workout.
  • A new Calendar experience, supporting daily, monthly, and yearly views to visualize progress and plan ahead.
  • Revamped Discover & Search, offering a more intuitive, modality-agnostic experience with better filters.
  • A dedicated Fitness Plan page, visualizing goals, progress, trainers, and motivational metrics.
  • Support for AI-driven personalization, displaying plan data and activity insights generated by GenAI models.

What We Did

Working closely with Native Design and iFIT’s product team, we helped bring the new vision to market by implementing:

  • A complete UI/UX refresh across selected web views inside the native app.
  • A redesigned Home page, focused on guiding the user to their next best workout.
  • A new Calendar experience, supporting daily, monthly, and yearly views to visualize progress and plan ahead.
  • Revamped Discover & Search, offering a more intuitive, modality-agnostic experience with better filters.
  • A dedicated Fitness Plan page, visualizing goals, progress, trainers, and motivational metrics.
  • Support for AI-driven personalization, displaying plan data and activity insights generated by GenAI models.

Technology & Challenges

We worked with a modern and efficient tech stack designed for speed, maintainability, and smooth integration:

  • Frontend: React 19, TypeScript, Zustand, SASS (BEM)
  • Design System & Tooling: Storybook, Webpack 5 (module federation), PNPM, devcontainers
  • Quality & Testing: Vitest, Jest, Cypress, @testing-library/react
  • Automation & CI/CD: Husky, Commitlint, Commitizen, semantic-release
  • Monitoring & Content: Datadog RUM, Amplitude, Contentful

One of the key technical challenges was bridging legacy components and new architecture integrating projects built on outdated frameworks with modern React-based modules. Our team contributed to rewriting and adapting these components, enabling a consistent and future-ready experience across the platform.

Technology & Challenges

We worked with a modern and efficient tech stack designed for speed, maintainability, and smooth integration:

  • Frontend: React 19, TypeScript, Zustand, SASS (BEM)
  • Design System & Tooling: Storybook, Webpack 5 (module federation), PNPM, devcontainers
  • Quality & Testing: Vitest, Jest, Cypress, @testing-library/react
  • Automation & CI/CD: Husky, Commitlint, Commitizen, semantic-release
  • Monitoring & Content: Datadog RUM, Amplitude, Contentful

One of the key technical challenges was bridging legacy components and new architecture integrating projects built on outdated frameworks with modern React-based modules. Our team contributed to rewriting and adapting these components, enabling a consistent and future-ready experience across the platform.

AI Coach Experience

A major innovation in this release was the iFIT AI Coach — a smart personalization feature that dynamically adapts workout plans to the user’s goals, preferences, and performance.
We supported this feature by implementing the front-end views that bring AI-driven insights to life, including:

  • Current fitness level
  • Plan duration and milestones
  • Assigned trainers and workouts
  • Personalized progress metrics

This experience helps users stay motivated and engaged throughout their fitness journey.

AI Coach Experience

A major innovation in this release was the iFIT AI Coach — a smart personalization feature that dynamically adapts workout plans to the user’s goals, preferences, and performance.
We supported this feature by implementing the front-end views that bring AI-driven insights to life, including:

  • Current fitness level
  • Plan duration and milestones
  • Assigned trainers and workouts
  • Personalized progress metrics

This experience helps users stay motivated and engaged throughout their fitness journey.

Outcome

This project lays the foundation for a smarter, more personalized fitness experience. With a redesigned interface, seamless integration of AI-powered features, and scalable architecture, the platform is now better equipped to support iFIT’s evolving vision. The work completed during the MVP phase sets the stage for future iterations and a smooth rollout of new functionality to a global user base.

Working with Native Design on this project, we’re proud to have played a part in bringing this future-focused vision to life.

Outcome

This project lays the foundation for a smarter, more personalized fitness experience. With a redesigned interface, seamless integration of AI-powered features, and scalable architecture, the platform is now better equipped to support iFIT’s evolving vision. The work completed during the MVP phase sets the stage for future iterations and a smooth rollout of new functionality to a global user base.

Working with Native Design on this project, we’re proud to have played a part in bringing this future-focused vision to life.

Build smarter, personalized experiences your users will actually stick with.
0
0
image
https://www.digiteum.com/wp-content/themes/blake/
https://www.digiteum.com//
#dd170f
style1
default
Loading posts...
/var/www/html/
#
on
none
loading
#
Sort Gallery
https://www.digiteum.com/wp-content/themes/blake
off
yes
yes
off
Enter your business email here
on
off

Language:
Contact Us