Travel Recomendation App Open Day

Fun experience of choosing the holiday that perfectly suits your expectations, wishes, and lifestyle can become elusive due to the effort, time, and patience you need to apply. In fact, making decisions of the where, how, and when can be exhausting in the first place. This is why one of the leaders in the travel industry, TUI Travel, decided to solve this problem with an elegant digital solution.

TUI Open Day Holiday project was built to provide users with a unique experience while choosing their dream holiday. The idea of this marketing solution was to allow them to choose their favorites among different travel styles via a one-tap visual web system. Then, the system would collect user preferences into a unique combination and come up with one of 5 packages with an exclusive set of holiday arrangements.

Visual effects on loading, choice, and progress create easy and smooth user interaction with the system. However, the backend behind this visualization is far from easy.

To make this interface work, Digiteum performed complex optimization of video and image content for custom animation and elaborated every step through the progress of the customer experience flow. The company developed and deployed a personalized custom recommendation algorithm into the application to redirect every customer to the client’s website and provide the desired dream holiday package.